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The Z10 feels modern in part because it’s the first BlackBerry in years that isn’t based on outdated hardware.
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It’s put the software on a handset that’s recognizable both as a current smart phone and as a BlackBerry - just the sort of thing it desperately needed to keep remaining BlackBerry loyalists from defecting.
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Behind the scenes, BlackBerry has been building a mobile operating system that’s fresh, fun and functional. It needs more high-profile apps, additional features to set it apart from other smart phones and fewer gnarly bugs.īut you know what? In multiple ways, it’s already better than I expected it to be.
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The phone isn’t the sort of reality-defying, epoch-shifting landmark BlackBerry would have needed to silence its critics and lure teeming masses of skeptical iPhone and Android fans. I’ve spent the past few days with a Z10 review unit provided by BlackBerry. (Only Verizon has announced a price so far: $199 with a two-year contract.) The BlackBerry Q10, which sports the iconic BlackBerry physical QWERTY keyboard, will arrive later this year. The BlackBerry Z10 is a full-touch model that goes on sale in some countries this month it’ll show up in the U.S. Then it unveiled the first two phones running BlackBerry 10, its new QNX-based platform. Last week, RIM began its press event in New York City by announcing news that was simultaneously shocking and logical: it was changing its name to BlackBerry, bringing its corporate branding in line with its much more famous product.
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It then set out to build all-new BlackBerry phones built on top of QNX’s plumbing - a project so ambitious that it wasn’t the least bit startling that it took years and involved multiple delays.Īnd now, at long last, that 2010 decision has a shot at paying off. It’s wasted time it didn’t really have to spare on a misbegotten tablet.īut in April 2010, RIM did something deeply sensible: it acquired QNX, the maker of a highly regarded, industrial-strength operating system used for applications such as car electronics and medical devices. It’s grafted new features like touch input onto its aging operating system in ways that didn’t please anyone. It said the iPhone wasn’t a game changer and claimed that apps don’t matter. Follow in Motion, the company behind the BlackBerry smart phone, has made some spectacularly wrongheaded moves in the six years since Apple announced its first iPhone.